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    INITIO Parfums Privés represents a distinctive and select French label that elevates the concept of fragrances to an entirely new echelon. Harnessing the potent fusion of olfactory expertise and scientific principles, INITIO fragrances are meticulously crafted to imbue individuals with self-empowerment, the ability to shape their emotions and conduct, and even transform their life trajectory. In a departure from the conventional norms of the perfume realm, the focus shifts from individual ingredients to the overall impact of the scent. The essence lies in the influence of the fragrance, surpassing the confines of its actual aroma. INITIO's overarching goal revolves around unlocking the potential of scents through enigmatic and potent formulations that elevate and amplify those who dare to experience them..